The brand is consumer-driven and make high profit margins. Form 10-K for the Fiscal Year Ended September 27, 2014. In case of Apple iPad, the most effective positioning strategy for iPad 3 is that it should be positioned as one solution for all the communication needs of people while on the move. Organizational Dynamics, 42 2 , 92-99. This essay will argue that it is a perfect strategy or not and how does it expressed in Apple Company. Its main one is Samsung, using the system of Android. They differentiate themselves quite well for the moment and, as stated before, the recent scandal toward the last Samsung should help them to strengthen their leadership position on the market.
Strong operating performance has resulted high cash flow consequently. The iPad has had a very successful launch. Therefore, it has set a high standard for premium quality. The revenues derived from strong sales of iPhone, iPad and laptops. Furthermore, Apple products are not compatible with the products of other brands, but only with the other products of the brand itself.
In addition to this, iPad 3 also shows certain symptoms of problems with respect to battery charging as users have complained that it takes huge time in charging the battery of iPad 3. The rising use of social media is also an opportunity because it increases demand for digital devices like Apple products. Weaknesses: Apart from having strengths, there are certain weaknesses that are also associated with Apple iPad 3. I-phone is not just smarter, it is really a powerful and efficient smart-phone. It has a colour screen, stereo speakers and a advance camera system. The cash was used to dole out the dividend. The companies who innovated with time, earned well and Apple is no doubt one of them.
Apps are being developed for other smart phones and devices. Such a powerful loyalty means that Ample not only recruits new customers, it retains them i. Apple priced itself out of the personal computer market, and that remains a problem. Apple should keep innovating new products to stay ahead of competition. Worldwide Smartphone Sales to End Users by Operating System in 2015 Thousands of Units Operating System 2015 Market Share % 2016 Market Share % 2018 Market Share % Android 68. Strengths Apple has a very strong and well recognised brand.
The knowledge of the product is the major advantage in case of market development strategy Dickson and Ginter, 1987 and this strategy could highly beneficial to Apple in marketing its iPad 3. An effective marketing of the newly developed device is essential so that it can be targeted among majority of its customers. Further, Apple iPad 3 has certain other positive features associated to it including the developer of most innovative iPads, latest features such as ratina display, longer battery life, and the most important one is its association with the brand name of Apple which is known for the producer of most innovative technological products Dudley-Nicholson, 2012. The trends in the computer and electronic industries are changing with time. Form 10-K for the Fiscal Year Ended September 29, 2012.
With respect to iPad 3, it has been identified that the product is designed in order to cater to the needs of higher end consumer groups because the prices charged for iPad 3 is slightly higher as compared to the prices of other major tablets offered by other major providers including Samsung, Sony, Amazon etc. This is because, the intention of the firm is to sell higher products and an effective marketing program is essential for attaining such goals of higher sales. The yield is now around 1. The company spectacularly sold 300,000 iPads on the first day of its launch in the United State. Business Analysis of Apple, Inc.
While this keeps design control inside and up to standards, it has hurt wide adaptation of its hardware, especially computers, where it has a relatively small market share. Apple is well-known for its good financial performance. Political unrest in China Apple is immensely dependant on the low labor cost in China. The touchscreen interface is being used in other phones e. The current situation can be assessed as a considerable weakness for Apple because decline in the sales of iPhone, which has been the case in the past, is going to have negative implications on competitiveness of the overall business. Promotion: Apple should continue promotion of its products on the ground of innovation, style and technical elegance, internationally. The aim was always to provide high-end products.
It takes some time to discover it. The market penetration would help iPad 3 in getting higher acceptability among larger customer base and it would also allow for attracting the customer of its competitors such as Samsung, Sony and other major players in the industry. Threats: The main threats to Apple iPad 3 is the increasing competition from the other major players in the industry and the introduction of low cost tablets is also posing significant threats to the success of iPad. Mobile technology is a fast growing technology in Asian countries like India and China. The success or failure depends upon how well the products are received by the customers. This information provides immense detail in the financial status of Apple, Inc. In April 2011, Apple celebrated its 35th year of business.